Based in Cairo · 8 markets · 4 languages
Mahmoud Barakat
Digital Marketing & AI Transformation Consultant
I help travel and service businesses increase their visibility on Google and AI search, and turn that traffic into leads and sales, through SEO, content, data and automation.
- 784K
- clicks delivered
- 45.7M
- impressions
- 21
- measured projects
- Spoken or taught at
- MSA UniversityInstituto CervantesIOETIBe Group
Results
Twenty-one projects, measured
The totals are the sum of the 21 projects, each measured in Google Search Console over the period printed on its card. Every number is traceable.
Online course platform
227KclicksEgypt & Gulf · Dec 2024 – Feb 2025
Donation platform
175KclicksEgypt · Sept 2024 – Feb 2025
Eye doctor
86.9KclicksEgypt · Jan – Jul 2024
What I do
Twelve services
Search, advertising, content and build. Scoped to a proposal, not a price list.
Travel website development
Websites built to present travel products clearly and turn visitors into enquiries.
Travel SEO
Tours, packages, destinations and cruises — content architecture and landing pages built the way travel search actually behaves.
Google Ads
Campaign management aimed at enquiries and the cost of acquiring them, not at impressions.
My story
From Spanish literature to search
I studied Spanish Language and Literature at Cairo University, moved into digital marketing at an international travel agency in 2018, and went on to lead SEO teams, finish a master's in marketing in Granada, and teach what I learned.
Read the full story
- 2025 —SEO 4 ALLHead of Operations
- 2023CleanMove, SpainChief Analytics & SEO Officer
- 2021 – 2022Be GroupSEO Team Leader
- 2018 – 2020Memphis ToursDigital Marketing Expert
- 2017Spanish Embassy, CairoInternship
Talks and training
Where I have spoken and taught
How it starts
Three steps, no price list
- 1
Send your site and market
On WhatsApp, by email or by phone. A link and one line about who you sell to is enough.
- 2
Get a scoped proposal
What to do first, what it covers and what it does not. If the problem is unclear, an audit comes first.
- 3
See it in your own account
Every report comes from your own Google Search Console. The site, the content and the accounts stay yours.
Writing
Latest from the blog
How tourists find Egypt online — notes from my MSA University talk
How tourists search for Egypt, how they find tour companies online, and what that means for marketing and jobs. Notes from my MSA talk.
What goes wrong for tourists in Egypt: 7,771 reviews and posts, coded and counted
I coded 7,771 tourist reviews and posts about Egypt. With a tour company, the top complaint is not price: it is reliability and support.
What is GEO, and how is it different from SEO?
Search engines now answer questions instead of only listing links. GEO is the work of getting your pages cited inside those answers.
Questions
Common questions
Who is Mahmoud Barakat?
Mahmoud Barakat (محمود بركات) is a Digital Marketing & AI Transformation Consultant based in Cairo, Egypt. He works on SEO for Google, Bing and AI search, mainly for tourism and service businesses, and holds a master's in marketing from Universidad de Granada.
What has he done?
21 client projects measured in Google Search Console (784K clicks, 45.7M impressions), 11 travel sites built for clients, and roles at SEO 4 ALL, CleanMove, Be Group and Memphis Tours.
How long until I see results?
SEO is cumulative. The first measurable movement usually shows within two to three months, and real growth compounds after that, month over month.
How do I know the SEO work is actually working?
Every report comes straight from Google Search Console, the same account you can log into yourself.
Does SEO conflict with running Google Ads?
No, they work on different timelines. Ads bring traffic immediately; SEO builds the traffic that keeps coming after the ad budget stops.
Who owns the website and content afterward?
You do, fully. I build and optimise; the site, the content and the accounts stay yours from day one.
Do you work with multilingual or multi-market sites?
Yes. Four languages so far, each treated as its own market with its own keyword research.
Tell me the site and the market.
You get a scoped proposal back, not a price list.